Is Pay Per Click Advertising For You?

Personality Type:

Do you have money to pay for your advertising?  You don’t particularly like writing articles or interacting with people. 

You want lots of instant visitors to your site and don’t mind paying for it.

PPC advertising is where you pay to have an ad on Yahoo or Google’s organic search results for your chosen keyword.  You then only pay for this ad when someone clicks on it.  It’s then your job to convert that visitor into a customer when they land on your site.

You have to know a LOT about PPC advertising before you should try it as it is soo easy to lose a lot of money, so much so that I think it can be dangerous!  But once you have nailed it, it can bring thousands of daily visitors to your site making you a healthy profit. 

There are whole books written on the science of PPC and the one which I bought and liked the most is Perry Marshall’s killer Google Adwords book. 

I bought his book years ago and I did try PPC but didn’t put the time in to “test test test” as he tells you and then I ran out of money.  Anyway, I prefer ‘free’ methods to get visitors to my site. 

However, if you would like to pursue this marketing activity my tip would be not to try this until you have studied the science behind it first. 

Why not try Perry’s free 5-day course to see if Adwords and PPC could be for you?

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